Over 70% of all internet users utilise search engines, like Google, Yahoo, MSN or Ananzi, to find their way to the information they require. If you make sure your website is amongst those which can easily be found, you may improve the return of investment for your website and boost your revenue tremendously.

Search Engine Optimization (SEO) is an ongoing process of “fine-tuning” your website to enhance its performance in internet search engines. It has often been misunderstood as a simple task of adding Meta Tags and submitting your site to various search engines. Unfortunately a more and more competitive environment calls for a systematic approach and more complex techniques to optimise a website in a way that it attracts high quality traffic.

During a Search Engine Optimisation (SEO) campaign we will go through five steps.

Step One: Analyse the structure of your website

Search engines use spiders to crawl through the content of your website. Based on their findings they use complex algorithms to calculate the placement of your business on the search engine result pages (SERP's) for relevant keywords. The first step of the Search Engine Optimisation (SEO) process is to make sure that your website has a search engine friendly structure. As a result spiders have access to the entire site and can gather all the information they need to determine the relevance of your content.

Step Two: Define valuable keyword phrases

Based on the nature of your business and your target markets we will define possible keyword phrases, select the most promising in terms of possible traffic and existing competition, prioritise them, and develop a strategy to achieve competitive search engine rankings. This step of the Search Engine Optimisation (SEO) process is crucial to decide which keywords are worth the effort and what is required to achieve a significant traffic increase.

Step Three: Analyse the existing content

The third step to optimise your search engine rankings, is to analyse the existing content with regards to search engine specific characteristics such as keyword density, meta tags and internal links just to name a few. We will revise your website to maximise the relevance of your content and assist you with creating additional content should the need arise.

Step Four: Increasing the popularity of your site

Search engines use the number of external links to your website as a criteria to determine the popularity of your site. This strongly influences the position of your business on all search engine result pages (SERP's). In order to maximise the impact of your Search Engine Optimisation (SEO) campaign we will analyse the popularity of your site and organise link exchange programmes.

Step Five: Controlling

Search engine rankings are constantly moving and may change on a regular basis. It is important to monitor the development of your search engine rankings and the effectiveness of your campaign. Furthermore, it is crucial to evaluate the quality of the achieved traffic and the number of visitors that actually turn into buyers. If necessary, we will make the required adjustments to react to this changing environment.

Depending on your target market, your desired keyword phrases and your competition, Search Engine Optimisation (SEO) can be a time-consuming process that requires numerous iterations. In the mean time it is advisable to make use of alternative online marketing tools such as a sponsored link or an affiliate marketing campaign.

Get immediate traffic with Sponsored Links

Sponsored Links can be a very effective advertising tool while establishing a successful SEO campaign. Also known as Pay Per Click or PPC advertisements, they will drive immediate traffic to your website. The good news is - you only have to pay for those who are interested in your products or services.

Google Adwords is undeniably one of the most successful Pay Per Click (PPC) programmes. In case you are wondering - Google Adwords are those advertisements placed on the right or on top of your Google search results. With more than 250 million users every day you can rest assured that your ad receives the attention it deserves. Furthermore you can specify the search terms your ad should appear for and carefully select your potential clients. We gladly assist you establishing and managing your successful Sponsored Link or Pay Per Click campaign. Please contact us for further information.